Municipalities: Using it to prevent cigarette litter on beaches and to promote clean, litter-free beaches. Perhaps also using it to advertise events, festivals and visitor attractions to tourists.

Beach Events: Using it to prevent cigarette litter on beaches and to promote the sponsors.

Brands & Products: Using it to raise awareness of new and existing brands of drinks, food, mobile phones, etc.

Tourist Info: Using it to attract visitors from the beach to tourist attractions. A map could be printed on the back of the Postcard Beach Ashtray to direct them to the attraction. The Postcard Beach Ashtray could also be used as a money-off or free entry voucher.

Surrounding Beach Businesses: Using it to direct people from the beach to nearby businesses. A map could be printed on the back of the Postcard Beach Ashtray to help people find the bar/ restaurant. The Postcard Beach Ashtray could also be used as a redeemable money-off voucher..